SIZING AND FIT GUIDE

Making maternity style feel easier

Dressing should not be a chore. Ilouity trims your maternity wishlist to the essential pieces, starting with your first pair of maternity jeans and moving through to daily nursing tops.

Use this guide to our cuts, fits and sizes to pick the pieces that suit you.

WHAT ARE YOU LOOKING FOR?

Woman wearing maternity clothing

CONGRATULATIONS!

Our complete maternity collection is built to last, from your first maternity outfit well beyond.

The maternity line covers denim, leggings, tops and dresses.

Jeans tend to be the trickiest piece to nail, which is why they sit at the heart of Ilouity.

We cut our tops a touch longer so they lie smoothly over your jeans, ideal if a Rihanna style is not your goal.

Our compression socks are a go-to for flying and for long days spent standing.

Scroll on for our denim guide covering fit, sizing and styling. Every product page also includes a size chart.

DENIM GUIDE

Interested in MATERNITY DENIM?

Keep scrolling for a walkthrough of what we offer and how it fits.

1. Pick your cut

Choose the shape that suits you from our denim line-up: Straight, Flare, Wide and Boyfriend.

The length is adjustable too, whether you want a cropped, full or extra long finish.

2. Pick your wash

Our denim comes in a spread of shades and washes, each chosen for a premium feel and a flattering finish. Open the style you like to see which washes are available.

Keep in mind that most fabrics have stretch for comfort all day, though a handful are 100% organic cotton and do not stretch.

3. Find your size

Check the size chart and measurements on every product page to find your fit. Further down, you will see how to measure your hips and length, plus some sizing advice.

In most cases, stay with the size you normally wear unless you prefer a different fit.

4. Find your length

The easiest way to find your inseam is to use a tape to measure from just under your crotch down to the bottom of your ankle. To measure an existing pair of jeans, spread them flat on a table and follow the inner seam from the crotch to the hem.

Select a shorter or longer inseam to get either a cropped or a full-length effect. Browse the photos of each style for inspiration!

PICK YOUR CUT & WASH

01 Straight Denim

Our idea of the ideal straight-leg jean. It leans slim, mainly through the thigh and calf, yet finishes with a straight hem rather than the tapered shape of a typical skinny.

Offered in several washes, all in a thick, stretchy denim. Wear it full length or slightly cropped for the most flattering result with flats, trainers, heels or boots.

02 Flare Denim

A classic bootcut, slimmer through the upper leg and opening softly from the knee down.

Several washes are offered, each made in a heavy yet stretchy denim.

We love the flare worn slightly cropped or extra long, so it pairs with whatever shoes you pick.

04 BOYFRIEND FIT

Our take on relaxed denim, cut roomier through the waist and thighs with a straight leg.

Made from 100% Organic Cotton, with no elastane. Over time and with regular wear these can give by as much as a full size, so a slightly tight first fitting will ease up gradually. Offered in dreamy vintage washes.

We strongly suggest full or extra length.

Already picked your style? Next up:

DENIM SIZE GUIDE

Advice for taking your measurements and choosing a size

Size guide showing how to measure hip or seat, inseam, and bust
XS S M M L L XL XXL
ILOUITY SIZES (EU) 34 36 38 40 42 44 46 48
DENIM SIZES 25-26 27-28 28-29 29-30 31-32 32-33 33-34 34-35
ITALIAN 38 40 42 44 46 48 50 52
U.K. 6 8 10 12 14 16 18 20
U.S.A 2 4 6 8 10 12 14 16
PRODUCT MEASUREMENTS (cm)
HIP 90 94 98 102 106 110 114 118
INSEAM 30" 75 75 75 75 75 75 75 75
INSEAM 32" 80 80 80 80 80 80 80 80
INSEAM 34" 85 85 85 85 85 85 85 85
Next step

Choosing the correct leg length

Hold a measuring tape at the floor beneath your heel and run it up to the crotch, the inside point where your legs meet. Even if you are the same height as someone, or as a model in our photos, inseams vary between people and change how trousers fit. With this you can work out where 30, 32 or 34 inch leg lengths land on you. Have a look at the next images to see how different lengths suit different styles:

Guia de tamanhos Ilouity

Still Not certain?

FAQ

Not sure about something? Write to us at contact@ilouityshop.com and our team will gladly help.

Will my size need to change as my pregnancy progresses?

Not at all, which is the best part. Most customers stay in one pair from the early months straight through to the end, and plenty keep wearing them afterwards because they feel so good.

Is it better to pick my usual size for nursing tops?

With nursing pieces, go by the size you currently wear and choose accordingly. Note that the square neck tank fits on the small side, whereas the ribbed tank is a little roomier.

What if I fall between two sizes?

If the denim has stretch, size up. If a pair has no stretch, take the smaller size.

What measurements are needed to choose my size?

Every piece is cut to give you space exactly where it counts. Our jeans feature contoured waistbands that dip low in front and rise a bit at the back, which feels better when you sit. The soft jersey belly band offers gentle support front and back. On most styles it rests over the bump, while a few others hide the stretch inside the pocket panel.